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MySpace, Take a Note - Some email marketing advice
Here's a harsh reminder to MySpace, and probably many others out there, that you need to review your subscribe and unsubscribe processes. Today I received an email from MySpace.com. It looks like...
View ArticleJust say no to "e-blast": 4 ways to get relevant data now
E-BLAST. I'm not sure DJ Waldow has hated any other word more. If you've been paying attention, he's not the only one out there stating the "batch-and-blast" approach of email marketing should be...
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Missed Opportunities: How to Use Preference Data for Targeted Marketing
I absolutely love Moe’s Southwest Grill, and I’ve been an email subscriber of theirs for some time now. However, last month they almost lost me as a subscriber, but I’ll get to that in a minute. On...
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